Stay Safe By Staying Visible
Small, reflective, and hard to miss — in the best way.
True Reflective tags hang on whatever you’re wearing, carrying, or rolling, helping drivers see you from up to 125 metres away instead of 25. That’s the difference between being seen in time — and not.
So, what exactly is a True Reflective safety tag?
A small reflective tag for your jacket, backpack, stroller, bike, wheelchair — anything that leaves the house with you.
Pedestrian safety comes down to visibility. Extra visibility for dark mornings, late nights, and everything in between. Soft, lightweight, and with no sharp edges — safe on kids’ gear and yours.
Because being seen shouldn’t be an afterthought. This truly is a life-saving product — and staying safe doesn’t have to look boring.
Be seen. Carry on.
Visibility Illustration
Did you know? At 50 km/h with low beams, a driver has only 1.8 seconds to react to someone without reflective gear — but 9 seconds if they’re wearing it. Reflective gear increases visibility from 25 metres to 125 metres — saving lives.
More than just reflective tags
What started with one little idea has grown into a small collection of practical, thoughtfully designed things — from reflective tags and slapwraps to card holders and tote bags.
Scandinavian practicality, a little personality, and products made to actually be used.
Why True Reflective?
I’m Sanna — born in Sweden, living in Canada since 2007.
I grew up with reflective gear as an everyday part of life, and when I moved to Canada, I was surprised by how uncommon it was. So I decided to do something about it.
True Reflective started in Toronto with my own designs like Northern Love and True North, alongside favourites from our collaboration with Swedish Glimmis — bringing that everyday visibility culture to Canada.
Made in Sweden. Designed for Canadian life.
And because I believe useful things can also be fun, we’re building a collection that’s practical without being boring.
Be seen. Carry on.